Normally the application area is Point-of-Purchase for example to show prices and info – but there are other applications. It is a good idea to use this technology for signs that are to be activated or deactivated, such as "open-closed" or "free-occupied". In fact, the Ink-In-Motion display can replace typical LCD applications while adding the attractive, high-contrast, colorful background to the product.

IIM technology has existed for many years, but due to the new colored structures of the e-ink film (known as Gallery Plus)  it has become possible to expand the application areas of Ink-In-Motion. This new foil is the basis for the second generation of these products called "Prism". The best example is a BMW model where the colors of the surface can be changed.

The temperature range of the e-ink film is typical of e-paper technology and varies between 0°C to +50°C. Power consumption is extremely low as the displays retain the color after disconnecting the power supply. The size limitations for the segments are 600mm × 400mm. Control of the displays is straightforward and can be integrated into customer-specific systems.

The special thing about the technology is the individuality of the products – no product is a mass product. Each application is unique, each development is specific. Point-of-purchase and design applications are the most common areas where Ink-In-Motion can be found, but in fact there are no limitations to its use. Applications vary between automotive, food as well as fashion, architecture, furniture, wayfinding and many more. There are hardly any limits to the possibilities.